Tartan Investment Partners is a boutique independent investment firm backing category-leading companies that enable or enhance human experiences.
Sports teams and leagues often draw much of the attention; however, it is estimated that the total investment opportunity in adjacent strategies could be 5x larger than the teams and leagues themselves ($2.5T vs $500B) — we are interested in the enablers powering the global fan economy.
Technology is increasing the desire and value of "in real life" experiences. We back the infrastructure, creators, and venues capturing that structural shift in attention and spend.
A tectonic shift in preferences from goods to experiences has occurred across all generations. We partner with companies that allow people to maximize their most valuable asset — time.
Bridging the capital inefficiency between traditional venture and growth equity within our target sectors.
Relationship-driven, non-banked processes where the highest bid doesn't always win — and founders pick their partner.
Proven operators are involved in both investment underwriting and value creation — derisking investment decisions and providing value-add through insight-sharing, relationship connectivity, and operational know-how in scaling businesses.
We accelerate growth through trusted industry relationships, commercial introductions, M&A strategy and support, and go-to-market guidance throughout the entire investment period.
Early identification of secular trends paired with strategic relationships yields proprietary, high-growth opportunities. Positive outcomes emerge when paired with operationally informed diligence and a patient, disciplined value-creation approach.
Deals sourced through deep industry relationships enable Tartan to identify leaders before the market does.
Operators validate the growth thesis alongside our investment team, identifying risks early, and investing only when there is clear ROIC.
Strategic value add is mandatory, and planning begins in diligence. Board-level engagement is required from day one.
Validate exit strategy in diligence by collaborating with management to ensure alignment and position the company as a compelling target for strategic buyers and financial sponsors.
Today's winners aren't those with tenure. Sports, entertainment, and lifestyle are unrecognizable from ten years ago — and investors who can see where consumers, capital, and technology are heading next will be rewarded.
Peter brings multi-stage investing experience across Private Equity, Growth Equity, and Early-Stage Growth — with prior board-level execution at TAIT, TCP Software, and Transmit, and prior deal leadership across Unrivaled Sports, Arccos Golf, Muse Group, Nobu Hospitality, Volo Sports, Cloaked, and more.
Partnered with proven executives from our target sectors — bringing domain and multi-disciplinary expertise across sales, finance, operations & strategy, marketing, and business development to provide comprehensive operating insight and sector-specific value creation.
Chief Executive, Global Touring & Producing, TAIT
Played a significant role in TAIT's transformation into one of the largest entertainment production companies in the world, overseeing delivery across concert touring, experiential, and brand activations. Drives client partnerships, project execution, and growth.
COO, TCP Software
Leads corporate development, customer success, HR & compliance, and people ops. Completed five M&A deals and assisted with a prior successful exit to private equity.
Former CFO, CRO & COO — Learfield
Chartered Financial Analyst
20+ years of leadership in finance, media, and marketing. Built the category-leading platform serving universities, conferences, and brands. Helped manage three successful Private Equity exits and a strategic merger, while having led several acquisitions and integrations.
Executive Director — Sports Tech HQ
25+ years of sports and event experience with deep operational expertise — a proven ability to conceive and complete complex, multi-year, cross-functional projects. Leader in sports and technology innovation initiatives.
Former CEO — PGA of America
40+ years of sports marketing experience, including 25 at the PGA, where he served as CEO and directed business affairs for the world's largest sports organization serving 27,000 PGA Professionals. On the leadership teams responsible for adding golf to the Olympic games. Experienced board member and advisor to global brands, leading events, and global athletic institutions.
Former Chairman & Managing Partner
Oak Hill Capital
30+ years scaling investment firms and launching new strategies. Built Oak Hill's TMT franchise and advised on the launch of cybersecurity-focused Crosspoint Capital.
Founders and operators we've partnered with — in their own words. The thread that runs through their experiences is the one that defines our approach: active capital, hands-on partnership, and a relentless willingness to roll up our sleeves alongside the teams we back.
“When we first met Peter, his positive disposition and enthusiasm for our mission were immediately evident. He asked thoughtful questions to better understand our thesis and business, and was quick to offer ideas and introductions that could help advance our goals. Peter exemplifies what I consider active capital — investment combined with the intent and ability to drive the business forward. He has an exceptional network, which he leverages willingly and professionally. I greatly value his contributions to the business, as well as his counsel.”
— Joe Nilsson, CEO & Co-Founder, C15 Studio“Having supportive partners who truly believe in your vision and execution is essential when scaling a fast-growing business — and we found that in working with Peter. He brought a rare combination of strategic perspective and hands-on support, helping us refine our long-term thesis and defensibility while also engaging in our day-to-day operations. Peter made numerous high-impact introductions, including to a key strategic partner who helped accelerate our sales and distribution. Working with Peter means you get the best of both worlds — a partner who understands the realities of building a company and one who consistently delivers strategic, value-add guidance.”
— Peter Frelinghuysen, CEO & Co-Founder, Earth Brands“The best investors roll up their sleeves and work with you to grow the business, and that's been Peter Campbell's approach with Arccos from day one. He spent time upfront to really understand the business model and strategic goals in the golf data and A.I. space. That foundation has allowed him to consistently surface opportunities and make introductions that helped us grow. What sets Peter apart is that he doesn't wait to be asked. He's proactive about finding ways to contribute, thoughtful when and how to engage, and generous with his network and advice. Any company looking for capital partners would be fortunate to work with Tartan.”
— Tom Williams, Executive Vice President & Head of Partnerships, Arccos Golf“In today's digital economy, I believe deeply in the enduring power of live events and experiences. Peter was part of the strategic team that helped TAIT evolve without losing its creative spirit — bringing curiosity, insight, and clarity to every discussion. He sees the same opportunity I do in this space, and that's what makes Tartan so compelling — a platform built by people who understand both the business and the operations of creating experiences that bring people together.”
— Brian Levine, Chief Executive, Global Touring & Producing, TAITWe're interested in building long-term partnerships with family offices, select institutions, founders, and executives. If our thesis resonates — or you're a founder building in sports, media & entertainment, or lifestyle — we'd welcome the conversation.